Description

Audit current content marketing efforts and determine a plan of action based on:

• Current website
• Blogs
• Landing pages
• Marketing materials
• Videos and podcasts
• Social media
• Infographics
• Webinars and events
• eBooks

Develop a content marketing plan and calendar based on:

• Defining customer objectives
• Creating customer personas
• Looking at the customer journey
• Auditing the sales cycle
• Auditing market trends
• Identifying media
• Developing a brand value proposition and voice
• Determining Key Performance Indicators (KPI)
• Develop a strategy for lead capture and nurturing
• Blog and SEO strategy
• Analytics

Executing the plan by:

• Writing original content
• Editing current content
• Designing marketing materials
• Optimizing website and blogs